In brief: Laura Morel has launched The Impact Studio, a new consultancy in the Channel Islands focused on marketing, business development and relationship building. The venture aims to help organisations align their communications with broader commercial and community objectives.
A New Studio Opens Its Doors
Jersey’s business community has a new addition. Laura Morel has launched The Impact Studio, a consultancy that brings together marketing, business development and relationship building under one roof, according to Channel Eye. The aim, as Morel describes it, is to help organisations move beyond simply broadcasting messages about themselves and instead build genuine, lasting connections with the people around them.
Morel brings a background spanning PR, communications, marketing and business development, and has built what Channel Eye describes as a varied network across different sectors of island life. That breadth of experience appears to be central to the consultancy’s proposition: understanding the specific texture of doing business in a small, closely connected community.
The Pitch: Less Silo, More Substance
The consultancy’s philosophy is rooted in a fairly straightforward observation: that organisations often work in isolation when they could be working together. Morel put it plainly, saying: “We are all trying to do more with less and we need to move beyond operating in silos and look at how our individual contributions can create a greater positive impact together. By collaborating and sharing best practice, we can build on one another’s strengths and contribute more to the islands we live and work in.”
It is a message that will resonate with many small and medium-sized businesses in Jersey, where budgets are finite and the pressure to demonstrate value from every pound spent on marketing is very real. The Impact Studio’s offer is not simply to run campaigns, but to connect those campaigns with the people and partners who can help turn them into something tangible.
Morel elaborated on the broader vision: “Whilst strong marketing still matters, the opportunity now goes beyond what an organisation says about itself. It is about how it engages its people, works with partners and creates relationships that can become trusted advocates. The Impact Studio brings those elements together, connecting campaigns and messaging with the people who can help turn them into action.”
Why the Channel Islands Are Different
One of the more interesting threads running through Morel’s thinking is the argument that the Channel Islands’ small scale is not a constraint but an advantage. In a world where large markets are increasingly saturated with digital noise, the personal recommendation still carries enormous weight in Jersey. Morel made the point directly: “In the Channel Islands, personal recommendations and human connections are invaluable. I see the true value of future marketing in creating more human touchpoints, building communities that organisations can nurture directly, and making storytelling feel personal and purposeful.”
She added that the goal is not merely to reach an audience, but to give people “a reason to connect, participate and recommend you.” For local businesses wrestling with how to stand out in a small but competitive market, that framing offers a practical and grounded alternative to chasing vanity metrics on social media platforms designed for audiences of millions.
Source: Channel Eye
