---
title: "Sure by Beyon hires ex-Vodafone executive to lead 5G push"
url: https://www.nsfw.info/sure-beyon-hires-ex-vodafone-executive-5g/
published: 2026-10-08T06:30:51+00:00
modified: 2026-10-08T06:30:51+00:00
author: "Chief Editor"
categories: ["Business"]
image: https://www.nsfw.info/wp-content/uploads/2026/10/sure-beyon-hires-ex-vodafone-executive-5g-1024x572.webp
summary: "Sure by Beyon has appointed Daniel Bobu, formerly global head of broadband at Vodafone, as group chief business officer as it expands 5G and fibre across Jersey"
publisher: NSFW (https://www.nsfw.info)
---

# Sure by Beyon hires ex-Vodafone executive to lead 5G push

**In brief:** Sure by Beyon has appointed Daniel Bobu as its new group chief business officer, bringing more than two decades of telecoms experience to the role. The appointment coincides with significant investment in 5G rollout and fibre broadband expansion across Sure’s network.

## A New Face at the Top

Sure by Beyon has announced the appointment of Daniel Bobu as its new group chief business officer, as the Channel Islands telecoms provider sets its sights on what it describes as “significant improvements” to its network and services. Bailiwick Express reports the news, which marks a notable addition to Sure’s senior leadership team at a time when the company is pushing hard on infrastructure investment.

Bobu arrives with an impressive CV. He spent 17 years at Vodafone, most recently serving as global head of broadband and digital security, and brings more than 20 years of experience in the technology sector across multiple telecommunications markets. In short, this is not someone who has merely read about broadband: he has spent the better part of his career building and selling it.

## Why It Matters for Jersey

For residents and businesses in Jersey, the timing of this appointment is worth noting. Sure is currently rolling out 5G connectivity and expanding its fibre broadband network across its jurisdictions, and the company has been clear that significant capital is being committed to these programmes. The arrival of a chief business officer with deep commercial and technical experience suggests the company is serious about translating that investment into tangible improvements for customers, rather than simply announcing it on a press release and hoping for the best.

Reliable, fast connectivity is no longer a luxury for Jersey’s business community: it is infrastructure as essential as roads and electricity. As the island’s financial services sector, hospitality industry and growing technology businesses all depend on robust digital services, the calibre of leadership at Sure has a direct bearing on Jersey’s economic competitiveness.

## What the New Appointment Has Said

Sure’s chief executive, Alistair Beak, was enthusiastic about the hire. “Under Daniel’s leadership, we can deliver an even stronger commercial approach to connectivity and digital services,” he said, adding that Bobu’s “extensive international experience and a strong understanding of the evolving needs of business customers” would help the company turn its network investment into “innovative solutions that deliver real value.”

Bobu himself described joining Sure as arriving “at such a crucial time,” noting the company’s “strong industry reputation and commitment to its customers and local communities.” He pointed to his track record of delivering solutions for enterprises and government organisations, and said he looked forward to “helping businesses and communities across our jurisdictions thrive and contributing to economic prosperity through digital innovation and technology.”

It is the kind of corporate language that could make a cynic reach for the off switch, but the substance behind it, a genuine investment programme and a hire with real-world credentials, gives it at least some grounding in reality.

## The NSFW Perspective

There is something quietly reassuring about a private company simply getting on with improving its product. No ministerial press conference, no public consultation running to 400 pages, no working group to establish a sub-committee. Sure has identified a gap in its senior leadership, found someone who appears to know what he is doing, and hired him. Jersey’s connectivity has long been a source of grumbling, particularly in more rural parishes where the promise of fast broadband has occasionally felt more aspirational than actual. If Bobu’s appointment accelerates the fibre rollout and makes 5G something more than a marketing slogan, residents will notice, and they will notice in the most direct way possible: their internet will actually work. That, in the end, is the only metric that counts.

*Source: [Bailiwick Express](https://www.bailiwickexpress.com/business/senior-appointment-announced-at-sure-by-beyon)*